{"id":14452,"date":"2015-06-30T13:44:50","date_gmt":"2015-06-30T19:44:50","guid":{"rendered":"http:\/\/goldenti.com\/site\/?page_id=14452"},"modified":"2015-06-30T13:44:50","modified_gmt":"2015-06-30T19:44:50","slug":"customer-relation-management","status":"publish","type":"page","link":"https:\/\/goldenti.com\/site\/customer-relation-management\/","title":{"rendered":"Customer Relation Management"},"content":{"rendered":"<p>ManagementProceso de gesti\u00f3n orientado a la administraci\u00f3n de las interacciones con clientes.<\/p>\n<p><a href=\"http:\/\/goldenti.com\/site\/wp-content\/uploads\/2015\/06\/Cozentic-CRM.gif\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14453 aligncenter\" src=\"http:\/\/goldenti.com\/site\/wp-content\/uploads\/2015\/06\/Cozentic-CRM.gif\" alt=\"Cozentic-CRM\" width=\"416\" height=\"373\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>CRM<\/b> proviene de la <a title=\"Sigla\" href=\"https:\/\/es.wikipedia.org\/wiki\/Sigla\">sigla<\/a> del t\u00e9rmino en <a title=\"Idioma ingl\u00e9s\" href=\"https:\/\/es.wikipedia.org\/wiki\/Idioma_ingl%C3%A9s\">ingl\u00e9s<\/a> <i><b>customer relationship management<\/b><\/i>, y puede poseer varios significados:<sup id=\"cite_ref-1\" class=\"reference\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/Customer_relationship_management#cite_note-1\">1<\/a><\/sup><\/p>\n<ul>\n<li><b>Administraci\u00f3n basada en la relaci\u00f3n con los clientes<\/b>. <b>CRM<\/b> es un <a class=\"new\" title=\"Modelo de gesti\u00f3n (a\u00fan no redactado)\" href=\"https:\/\/es.wikipedia.org\/w\/index.php?title=Modelo_de_gesti%C3%B3n&amp;action=edit&amp;redlink=1\">modelo de gesti\u00f3n<\/a>de toda la organizaci\u00f3n, basada en la satisfacci\u00f3n del cliente (u orientaci\u00f3n al mercado seg\u00fan otros autores). El concepto m\u00e1s cercano es <a class=\"mw-redirect\" title=\"Marketing relacional\" href=\"https:\/\/es.wikipedia.org\/wiki\/Marketing_relacional\">marketing relacional<\/a> (seg\u00fan se usa en Espa\u00f1a) y tiene mucha relaci\u00f3n con otros conceptos como: <i>clienting<\/i>, <i><a class=\"mw-redirect\" title=\"Marketing 1x1\" href=\"https:\/\/es.wikipedia.org\/wiki\/Marketing_1x1\">marketing 1&#215;1<\/a><\/i>,<i><a class=\"mw-redirect\" title=\"Marketing\" href=\"https:\/\/es.wikipedia.org\/wiki\/Marketing\">marketing<\/a><\/i> directo de <a title=\"Base de datos\" href=\"https:\/\/es.wikipedia.org\/wiki\/Base_de_datos\">base de datos<\/a>, etc.<\/li>\n<\/ul>\n<ul>\n<li><b><i>Software<\/i> para la administraci\u00f3n de la relaci\u00f3n con los clientes<\/b>. Sistemas inform\u00e1ticos de apoyo a la gesti\u00f3n de las relaciones con los clientes, a la venta y al marketing. Con este significado CRM se refiere al sistema que administra un <a class=\"mw-redirect\" title=\"Data warehouse\" href=\"https:\/\/es.wikipedia.org\/wiki\/Data_warehouse\">data warehouse<\/a> (<i>almac\u00e9n de datos<\/i>) con la informaci\u00f3n de la gesti\u00f3n de ventas y de los clientes de la empresa.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ManagementProceso de gesti\u00f3n orientado a la administraci\u00f3n de las interacciones con clientes. &nbsp; CRM proviene de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14452","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Relation Management -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenti.com\/site\/customer-relation-management\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Relation Management -\" \/>\n<meta property=\"og:description\" content=\"ManagementProceso de gesti\u00f3n orientado a la administraci\u00f3n de las interacciones con clientes. &nbsp; 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