{"id":23446,"date":"2020-01-06T13:04:53","date_gmt":"2020-01-06T19:04:53","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=23446"},"modified":"2020-01-06T13:04:56","modified_gmt":"2020-01-06T19:04:56","slug":"cuatro-consejos-para-liderar-en-transformacion-digital","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/","title":{"rendered":"Cuatro consejos para liderar en transformaci\u00f3n digital"},"content":{"rendered":"\n<p>La actualizaci\u00f3n tecnol\u00f3gica de las empresas es un proceso que implica a numerosos equipos de la organizaci\u00f3n; de hecho, en tanto requiere de un proceso de cambio cultural, podr\u00eda decirse que la involucra por completo. Sin embargo,\u00a0si hay una figura sobre la que recaiga especialmente el peso de la transformaci\u00f3n digital es la del CIO.\u00a0<\/p>\n<p>Como la persona al mando de la parte de TI, el CIO tiene los conocimientos y las capacidades necesarias para orientar al resto del personal, incluido el CEO. Pero el camino para renovar al personal no es sencillo, y las dificultades pueden llevar, en ocasiones, a que la compa\u00f1\u00eda se quede rezagada. Para ayudar a liderar en transformaci\u00f3n digital y situarse como pionera del cambio, el analista y director senior de Gartner, Daniel S\u00e1nchez Reina,\u00a0<a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/be-a-digital-transformation-pioneer\/\" target=\"_blank\" rel=\"noreferrer noopener\">propone<\/a>\u00a0<strong>cuatro consejos<\/strong>.\u00a0<\/p>\n<h4><strong>Jugar al juego del \u201c\u00bfy si?\u201d<\/strong><\/h4>\n<p>Se trata de entrar en un proceso de simulaci\u00f3n, en la que se invoca al personal para que participe con cualquier tipo de ideas que puedan llevar a determinados \u00e9xitos empresariales, sin atender a sus posibles riesgos e incertezas. El objetivo es evaluar estas posibilidades e intentar adaptarlas a la realidad, manteniendo su potencial impacto y asumiendo un cierto nivel de riesgo.<\/p>\n<h4><strong>Desafiar las verdades fundamentales<\/strong><\/h4>\n<p>En la l\u00ednea del anterior, se trata de desafiar al status quo, cuestionarse las bases sobre las que se apoya el negocio en relaci\u00f3n a la validez de los productos, el mercado o clientes al que se enfrentan o la propia cultura de la empresa. Lo que se busca aqu\u00ed es generar la innovaci\u00f3n a trav\u00e9s del planteamiento de escenarios dist\u00f3picos que deben resolverse.<\/p>\n<h4><strong>Involucrar a la junta directiva<\/strong><\/h4>\n<p>Para difundir esta mentalidad innovadora es esencial implicar al equipo de m\u00e1ximos responsables de la organizaci\u00f3n. Este proceso de interacci\u00f3n entre los distintos altos cargos permite\u00a0fomentar un cambio cultural en la forma de pensar el negocio, que se traslade a todos los estamentos de la compa\u00f1\u00eda y repercuta en nuevas actitudes y comportamientos.\u00a0<\/p>\n<h4><strong>Siguientes pasos<\/strong><\/h4>\n<p>La adopci\u00f3n del rol de especialista en transformaci\u00f3n digital implica la definici\u00f3n de una estrategia y una hoja de ruta con resultados claros. Esto supone un proceso de escucha activa de las necesidades de los distintos departamentos, a las que buscar respuesta, y la promoci\u00f3n de conversaciones para\u00a0implementar una nueva cultura digital, en la que se definan qu\u00e9 cambios se deben llevar a cabo. Realizado esto, se deben observar medidas rutinarias que permitan que este proceso se regularice y que todos los agentes sean conscientes de c\u00f3mo evoluciona.<\/p>\n<p>\u00a0<\/p>\n<p>Fuente: cio.com.mx<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":23447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-23446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuatro consejos para liderar en transformaci\u00f3n digital -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuatro consejos para liderar en transformaci\u00f3n digital -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-06T19:04:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-06T19:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"653\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Iris Esparza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iris Esparza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/\"},\"author\":{\"name\":\"Iris Esparza\",\"@id\":\"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409\"},\"headline\":\"Cuatro consejos para liderar en transformaci\u00f3n digital\",\"datePublished\":\"2020-01-06T19:04:53+00:00\",\"dateModified\":\"2020-01-06T19:04:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/\"},\"wordCount\":455,\"image\":{\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg\",\"articleSection\":[\"Noticas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/\",\"url\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/\",\"name\":\"Cuatro consejos para liderar en transformaci\u00f3n digital -\",\"isPartOf\":{\"@id\":\"https:\/\/goldenti.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg\",\"datePublished\":\"2020-01-06T19:04:53+00:00\",\"dateModified\":\"2020-01-06T19:04:56+00:00\",\"author\":{\"@id\":\"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409\"},\"breadcrumb\":{\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#primaryimage\",\"url\":\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg\",\"contentUrl\":\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg\",\"width\":653,\"height\":399},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/goldenti.com\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cuatro consejos para liderar en transformaci\u00f3n digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goldenti.com\/site\/#website\",\"url\":\"https:\/\/goldenti.com\/site\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goldenti.com\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409\",\"name\":\"Iris Esparza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/goldenti.com\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ec9f40c0dfa9dc199516d80ef8aac218e84ffeb18d9f3b54b46c273173c12ceb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ec9f40c0dfa9dc199516d80ef8aac218e84ffeb18d9f3b54b46c273173c12ceb?s=96&d=mm&r=g\",\"caption\":\"Iris Esparza\"},\"url\":\"https:\/\/goldenti.com\/site\/author\/irisesparza\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cuatro consejos para liderar en transformaci\u00f3n digital -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/","og_locale":"es_ES","og_type":"article","og_title":"Cuatro consejos para liderar en transformaci\u00f3n digital -","og_url":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/","article_published_time":"2020-01-06T19:04:53+00:00","article_modified_time":"2020-01-06T19:04:56+00:00","og_image":[{"width":653,"height":399,"url":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg","type":"image\/jpeg"}],"author":"Iris Esparza","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Iris Esparza","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#article","isPartOf":{"@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/"},"author":{"name":"Iris Esparza","@id":"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409"},"headline":"Cuatro consejos para liderar en transformaci\u00f3n digital","datePublished":"2020-01-06T19:04:53+00:00","dateModified":"2020-01-06T19:04:56+00:00","mainEntityOfPage":{"@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/"},"wordCount":455,"image":{"@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg","articleSection":["Noticas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/","url":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/","name":"Cuatro consejos para liderar en transformaci\u00f3n digital -","isPartOf":{"@id":"https:\/\/goldenti.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#primaryimage"},"image":{"@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg","datePublished":"2020-01-06T19:04:53+00:00","dateModified":"2020-01-06T19:04:56+00:00","author":{"@id":"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409"},"breadcrumb":{"@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#primaryimage","url":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg","contentUrl":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2020\/01\/4CONSEJOS.jpg","width":653,"height":399},{"@type":"BreadcrumbList","@id":"https:\/\/goldenti.com\/site\/cuatro-consejos-para-liderar-en-transformacion-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/goldenti.com\/site\/"},{"@type":"ListItem","position":2,"name":"Cuatro consejos para liderar en transformaci\u00f3n digital"}]},{"@type":"WebSite","@id":"https:\/\/goldenti.com\/site\/#website","url":"https:\/\/goldenti.com\/site\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldenti.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409","name":"Iris Esparza","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/goldenti.com\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ec9f40c0dfa9dc199516d80ef8aac218e84ffeb18d9f3b54b46c273173c12ceb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec9f40c0dfa9dc199516d80ef8aac218e84ffeb18d9f3b54b46c273173c12ceb?s=96&d=mm&r=g","caption":"Iris Esparza"},"url":"https:\/\/goldenti.com\/site\/author\/irisesparza\/"}]}},"_links":{"self":[{"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/posts\/23446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/comments?post=23446"}],"version-history":[{"count":1,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/posts\/23446\/revisions"}],"predecessor-version":[{"id":23448,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/posts\/23446\/revisions\/23448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/media\/23447"}],"wp:attachment":[{"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/media?parent=23446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/categories?post=23446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/tags?post=23446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}