{"id":24522,"date":"2020-08-13T11:36:46","date_gmt":"2020-08-13T17:36:46","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=24522"},"modified":"2020-08-13T11:36:48","modified_gmt":"2020-08-13T17:36:48","slug":"microsoft-podria-convertirse-en-un-gigante-orientado-al-consumo","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/microsoft-podria-convertirse-en-un-gigante-orientado-al-consumo\/","title":{"rendered":"Microsoft podr\u00eda convertirse en un gigante orientado al consumo"},"content":{"rendered":"\n<p><em>Forbes&nbsp;<\/em>publica hoy una informaci\u00f3n que se\u00f1ala que, diez d\u00edas despu\u00e9s de que los grandes rivales de&nbsp;Microsoft&nbsp;reclamaran a los legisladores estadounidense por el gran dominio que ejerce la multinacional en los negocios&nbsp;<em>online<\/em>, el CEO de la compa\u00f1\u00eda,&nbsp;Satya Nadella&nbsp;telefoneaba ayer a la Casa Blanca para proponer la adquisici\u00f3n de la plataforma&nbsp;TikTok, con el prop\u00f3sito de remodelar Microsoft para convertirla en una compa\u00f1\u00eda orientada al negocio de productos de consumo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>La potencial adquisici\u00f3n \u2014valorada en cerca de 40,000 millones de d\u00f3lares\u2014 ser\u00eda la operaci\u00f3n de mayor envergadura y riesgo realizada hasta ahora por Nadella,&nbsp;un directivo que ha enfocado las adquisiciones de la compa\u00f1\u00eda hacia el terreno empresarial a trav\u00e9s de LinkedIn y GitHub, ambas propiedad de Microsoft.<\/p><\/blockquote>\n\n\n\n<p>De acuerdo con&nbsp;<em>Forbes<\/em>, al proponer una oferta para adquirir TikTok, Nadella est\u00e1 cambiando su estrategia para centrar la atenci\u00f3n en el espacio orientado a los anuncios de productos de consumo, un lugar en el que Microsoft podr\u00eda atraer las miradas de los reguladores estadounidenses y de sus rivales de la industria TI. A trav\u00e9s de TikTok,&nbsp;Microsoft podr\u00eda entrar en el suculento mercado de consumo que mueve miles de millones de d\u00f3lares en anuncios, y cuyo \u201czarpazo de le\u00f3n\u201d se reparten compa\u00f1\u00edas como Google, Amazon y Facebook.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Luz verde para adquirir TikTok<\/h4>\n\n\n\n<p>Microsoft recib\u00eda el pasado lunes la aprobaci\u00f3n por parte de la administraci\u00f3n Trump para adquirir los activos y operaciones de TikTok en el espacio norteamericano que, por ahora, ostenta la firma ByteDance, una organizaci\u00f3n que ha tenido que&nbsp;<a href=\"https:\/\/cio.com.mx\/estados-unidos-podria-prohibir-tik-tok\/\">afrontar amenazas de la Casa Blanca de prohibici\u00f3n de actividades<\/a>&nbsp;por cuestiones relacionadas con la seguridad nacional. M\u00e1s de 100 millones de usuarios en todo el mundo utilizan TikTok para subir videos cortos que, en muchas ocasiones, se hacen virales, generando grandes vol\u00famenes de ventas con la publicidad que exponen.<\/p>\n\n\n\n<p>En un&nbsp;<em>post<\/em>&nbsp;publicado el domingo pasado, Microsoft se\u00f1alaba que el acuerdo de compra de TikTok incluir\u00eda las operaciones de dicha plataforma en Australia, Canad\u00e1 y Nueva Zelanda, adem\u00e1s de Estados Unidos y que, a partir del 15 de septiembre, Microsoft convocar\u00e1 a un reducido grupo de inversionistas para que participen en la operaci\u00f3n.<\/p>\n\n\n\n<p>Asimismo, la firma ha se\u00f1alado que, para atajar la preocupaci\u00f3n relacionada con la seguridad de la privacidad de los usuarios, Microsoft se compromete a transferir todos los datos contenidos en los servidores de TikTok estadounidenses, y a eliminar la de aquellos situados fuera del pa\u00eds.<\/p>\n\n\n\n<p>Fuente: cio.com.mx<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forbes&nbsp;publica hoy una informaci\u00f3n que se\u00f1ala que, diez d\u00edas despu\u00e9s de que los grandes rivales de&nbsp;Microsoft&nbsp;reclamaran [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":24523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-24522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft podr\u00eda convertirse en un gigante orientado al consumo -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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