{"id":24681,"date":"2020-08-26T09:02:56","date_gmt":"2020-08-26T15:02:56","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=24681"},"modified":"2020-08-26T15:59:37","modified_gmt":"2020-08-26T21:59:37","slug":"ventas-de-smartphones-en-mexico-caeran-mas-de-20-en-2020-idc","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/ventas-de-smartphones-en-mexico-caeran-mas-de-20-en-2020-idc\/","title":{"rendered":"Ventas de smartphones en M\u00e9xico caer\u00e1n m\u00e1s de 20% en 2020: IDC"},"content":{"rendered":"\n<p><em>Smartphones<\/em>&nbsp;y celulares b\u00e1sicos ser\u00e1n algunos de los mercados m\u00e1s afectados por el impacto de la pandemia de Covid-19, se espera que cierren el 2020 con una contracci\u00f3n de m\u00e1s de 20% en comparaci\u00f3n con las unidades vendidas el a\u00f1o anterior, indic\u00f3 IDC.<\/p>\n\n\n\n<p>Oliver&nbsp;Aguilar, gerente de Dispositivos M\u00f3viles y de Consumo de&nbsp;IDC, explic\u00f3 que se espera que los mercados de m\u00f3viles, computaci\u00f3n y electr\u00f3nica de consumo en general, muestren un decrecimiento de doble d\u00edgito en 2020 por la contingencia sanitaria, que mostr\u00f3 una reducci\u00f3n en las importaciones, ca\u00edda en el poder adquisitivo de los consumidores, p\u00e9rdida de empleos y el cierre de puntos de venta.<\/p>\n\n\n\n<p>\u201cEl principal impacto se dio en abril. Ahora estamos en una etapa de reactivaci\u00f3n gradual del mercado, tras un mejor desempe\u00f1o en junio y julio, a medida que los canales de distribuci\u00f3n registraron cierta fortaleza en las ventas, apoy\u00e1ndose de las tiendas que lograron seguir abiertas, los canales digitales y estacionalidades como el Hot Sale\u201d, describi\u00f3 el analista.<\/p>\n\n\n\n<p>Si bien, aun se mira con cautela el proceso de recuperaci\u00f3n, los proveedores y distribuidores est\u00e1n prepar\u00e1ndose para tener productos disponibles y estrategias para generar mayor demanda hacia la segunda mitad del a\u00f1o.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Por ello, IDC estim\u00f3 que algunos de los segmentos m\u00e1s afectados para electr\u00f3nica de consumo, ser\u00e1n los celulares b\u00e1sicos con una ca\u00edda de 22% y smartphones con una reducci\u00f3n de 21%, seguido por laptops (-14%) y smart TV (-12%), en comparaci\u00f3n con las unidades colocadas en 2019.<\/p><\/blockquote>\n\n\n\n<p>La contingencia tuvo impactos fuertes en los primeros meses del a\u00f1o para el mercado de m\u00f3viles, lo que impacta en su comportamiento anual. Para los segmentos de c\u00f3mputo personal e impresi\u00f3n se registr\u00f3 una cierta demanda asociada a necesidades de&nbsp;<em>home office<\/em>&nbsp;y educaci\u00f3n virtual, as\u00ed como ofertas en&nbsp;Hot Sale, que amortiguaron el decrecimiento en cierta medida, detalla Aguilar.<\/p>\n\n\n\n<p>El investigador agreg\u00f3 que la pandemia dej\u00f3 otros retos como: la necesidad de adaptarse a la \u201cnueva normalidad\u201d con un&nbsp;consumidor con patrones de compra irregulares y cambiantes en este a\u00f1o, el crecimiento de las compras en l\u00ednea para la electr\u00f3nica de consumo que ahora oscilan entre un 12% y un 18%, y un aprendizaje basado en la experiencia omnicanal, donde el 51% de los consumidores, indican que combinar\u00e1n experiencias y compras en tiendas online y en puntos de venta, adem\u00e1s de la demanda de precios m\u00e1s accesibles.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cio.com.mx\/wp-content\/uploads\/2020\/08\/consumo-idc.jpg\" alt=\"\" class=\"wp-image-149748\"\/><\/figure>\n\n\n\n<p>Durante lo que resta del a\u00f1o, las&nbsp;estrategias de entrega como \u201c<em>click and colect\u201d<\/em>&nbsp;ser\u00e1n clave; pues permiten a los consumidores recortar el tiempo de espera en la recepci\u00f3n de sus productos, identificar las mejores opciones de precios, aumentar la visibilidad sobre disponibilidad de productos, y facilitar las devoluciones, as\u00ed como reducir costos de log\u00edstica para las tiendas. Un ejemplo de esto sucede con las tiendas departamentales, donde el \u201c<em>click and collect<\/em>\u201d representa entre el 20% y 30% del total de sus ventas en l\u00ednea.<\/p>\n\n\n\n<p>En IDC, Oliver Aguilar destac\u00f3 que mirar el comportamiento del consumidor y su capacidad de realizar compras, ser\u00e1n factores cr\u00edticos para determinar la posible recuperaci\u00f3n del mercado, ante la reapertura de los puntos de venta bajo nuevas medidas de seguridad, el deseo de parte de los consumidores de volver a los espacios f\u00edsicos, los cambios en los h\u00e1bitos de compra que ya vivieron en estos meses, el fortalecimiento del comercio electr\u00f3nico y la situaci\u00f3n econ\u00f3mica del pa\u00eds.<\/p>\n\n\n\n<p>Fuente: cio.com.mx<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartphones&nbsp;y celulares b\u00e1sicos ser\u00e1n algunos de los mercados m\u00e1s afectados por el impacto de la pandemia [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":24682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-24681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventas de smartphones en M\u00e9xico caer\u00e1n m\u00e1s de 20% en 2020: IDC -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenti.com\/site\/ventas-de-smartphones-en-mexico-caeran-mas-de-20-en-2020-idc\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventas de smartphones en 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