{"id":25361,"date":"2020-10-22T13:00:00","date_gmt":"2020-10-22T19:00:00","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=25361"},"modified":"2020-10-22T10:10:58","modified_gmt":"2020-10-22T16:10:58","slug":"apple-expande-sus-tiendas-express-para-vender-el-iphone-12","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/apple-expande-sus-tiendas-express-para-vender-el-iphone-12\/","title":{"rendered":"Apple expande sus tiendas \u2018express\u2019 para vender el iPhone 12"},"content":{"rendered":"\n<p><em>Los compradores programan una cita para recoger los pedidos realizados en l\u00ednea o interactuar con los t\u00e9cnicos de Apple para el servicio al cliente.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2020\/10\/iphone-12-640x360.jpg\" alt=\"Apple iPhone 12\" \/><\/figure>\n\n\n\n<p><strong>Reuters.-&nbsp;<\/strong>Apple Inc est\u00e1 expandiendo&nbsp;<strong>un nuevo formato de tienda f\u00edsica para llevar el iPhone 12 a los clientes<\/strong>, dijo su jefe minorista en una entrevista con Reuters, en un contexto de crecimiento en las tasas de COVID-19 en Estados Unidos y Europa.<\/p>\n\n\n\n<p>El nuevo formato tiene una pared construida frente a la tienda principal con mostradores de ventas protegidos por plexigl\u00e1s y algunos estantes de accesorios como fundas para tel\u00e9fonos y AirPods.<\/p>\n\n\n\n<p><strong>Los compradores programan una cita para recoger los pedidos realizados en l\u00ednea o interactuar con los t\u00e9cnicos de Apple para el servicio al cliente.<\/strong><\/p>\n\n\n\n<p>Para la empresa, que tiene 271 tiendas minoristas en Estados Unidos, el nuevo formato podr\u00eda ayudar a afrontar el desaf\u00edo de las ventas navide\u00f1as.<\/p>\n\n\n\n<p>Apple est\u00e1 lanzando su producto m\u00e1s vendido del a\u00f1o mientras la pandemia estalla nuevamente en mercados clave como Estados Unidos y Europa.<\/p>\n\n\n\n<p><strong>La compa\u00f1\u00eda ha adoptado un enfoque cauteloso para reabrir sus tiendas minoristas<\/strong>, usando un equipo que incluye expertos m\u00e9dicos para hacer sus propias llamadas condado por condado y, a veces, cerrando tiendas nuevamente cuando las reglas locales permitir\u00edan que operen.<\/p>\n\n\n\n<p>Las nuevas tiendas \u201cExpress\u201d le dan a Apple otra opci\u00f3n en \u00e1reas donde las preocupantes tasas de COVID-19 podr\u00edan obligarlo a reconsiderar la reducci\u00f3n del servicio de entrega en la acera.<\/p>\n\n\n\n<p><strong>Esa opci\u00f3n no funciona tan bien para locales Apple en centros comerciales o en distritos comerciales concurridos donde la \u201cacera\u201d puede estar lejos del escaparate<\/strong>, sostuvo Deirdre O\u2019Brien, vicepresidente senior de comercio minorista y personal de Apple.<\/p>\n\n\n\n<p>La compa\u00f1\u00eda tiene actualmente alrededor de 20 tiendas de este tipo en Estados Unidos y Europa y planea expandirse a 50 en las dos regiones para fin de mes, dijo O\u2019Brien a Reuters.<\/p>\n\n\n\n<p>Fuente: www.forbes.com.mx<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los compradores programan una cita para recoger los pedidos realizados en l\u00ednea o interactuar con los [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":25362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-25361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple expande sus tiendas \u2018express\u2019 para vender el iPhone 12 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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