{"id":26963,"date":"2021-01-26T22:59:00","date_gmt":"2021-01-27T04:59:00","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=26963"},"modified":"2021-01-26T22:24:42","modified_gmt":"2021-01-27T04:24:42","slug":"a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/","title":{"rendered":"A WhatsApp no le interesan tus fotos, sino ser tu cartera"},"content":{"rendered":"\n<p><em>Con la actualizaci\u00f3n de las condiciones de privacidad, WhatsApp prepara el terreno para crear una plataforma publicitaria y de compras por Internet.<\/em><\/p>\n\n\n\n<p>Una cosa debe quedar clara: a WhatsApp no le interesan ni nuestras conversaciones, ni nuestras fotos; de hecho, tampoco le interesa nuestro nombre, ni nuestra identidad en particular. Lo que s\u00ed le interesa es la forma en la que utilizamos nuestros dispositivos, la forma en la que navegamos, cu\u00e1nto gastamos en l\u00ednea y la manera en que interactuamos con contenidos digitales.<\/p>\n\n\n\n<p>A ra\u00edz del anuncio de la actualizaci\u00f3n en sus pol\u00edticas de privacidad, muchos usuarios no entendieron el alcance que tendr\u00edan e iniciaron descargas de p\u00e1nico de otros mensajeros digitales como Telegram o Signal. Lo que no necesariamente implica una crisis para WhatsApp, puesto que, si bien el n\u00famero de descargas diarias disminuy\u00f3, la cantidad de usuarios permanece constante. Por ello, decidieron\u00a0<a href=\"https:\/\/faq.whatsapp.com\/general\/security-and-privacy\/about-new-business-features-and-whatsapps-privacy-policy-update\">postergar la entrada en vigor de sus nuevas pol\u00edticas hasta el 15 de mayo<\/a>.<\/p>\n\n\n\n<p>Lo que la aplicaci\u00f3n de mensajer\u00eda har\u00e1 es recopilar una serie de datos digitales con la intenci\u00f3n de crear perfiles mercadol\u00f3gicos mucho m\u00e1s precisos y eficientes, cuya intenci\u00f3n es aplanar el camino para la tan anunciada plataforma publicitaria de WhatsApp.<\/p>\n\n\n\n<p>La situaci\u00f3n de la aplicaci\u00f3n de mensajer\u00eda debe ser entendida en el contexto actual. Recordemos que en noviembre de 2020 entr\u00f3 en funcionamiento en nuestro pa\u00eds&nbsp;<a href=\"https:\/\/pay.facebook.com\/mx\/\">Facebook Payments<\/a>, la plataforma de pagos de Facebook que convierte a nuestra cuenta en una cartera digital con la que se pueden realizar compras, pagos y transferencias entre particulares y peque\u00f1os negocios. La idea es que las plataformas de la familia Facebook puedan integrarse paulatinamente a este sistema de pagos.<\/p>\n\n\n\n<p>En M\u00e9xico se encuentra en estado beta la presentaci\u00f3n de los\u00a0<a href=\"https:\/\/blog.whatsapp.com\/making-it-easier-to-shop-on-whatsapp-with-carts\">carritos de compra para WhatsApp Business<\/a>, que permitir\u00e1n a los usuarios realizar pedidos y pagos sin salir de la aplicaci\u00f3n y de una manera muy sencilla. Para las empresas resultar\u00e1 una herramienta muy \u00fatil, sobre todo por el crecimiento del comercio electr\u00f3nico impulsado por la pandemia.<\/p>\n\n\n\n<p>Y en este mismo panorama, se rumora sobre la participaci\u00f3n de Kwai, una plataforma de videos cortos similar a Tik Tok, cuyo enfoque principal es la actualizaci\u00f3n de estados de WhatsApp; de concretarse, ser\u00eda la puerta de entrada para que marcas pudieran hacer pautas publicitarias con mucha precisi\u00f3n en la app de mensajer\u00eda.<\/p>\n\n\n\n<p>La realidad es que la actualizaci\u00f3n de WhatsApp busca cimentar la creaci\u00f3n de una plataforma de comercio electr\u00f3nico basada en lo h\u00e1bitos de navegaci\u00f3n e interacci\u00f3n con contenidos y con las cuentas empresariales. Si bien es importante que los usuarios de las plataformas digitales cuidemos nuestros datos personales, tambi\u00e9n es cierto que hay un gran desconocimiento no s\u00f3lo de qu\u00e9 aplicaciones los guardan, sino en qu\u00e9 consisten. Si nuestro tel\u00e9fono celular tiene una aplicaci\u00f3n o un juego \u201cgratuito\u201d, eso significa que nuestros datos ya est\u00e1n en manos de terceros. En internet, nada es gratuito, aunque no cueste dinero.\u00a0<\/p>\n\n\n\n<p>Fuente: forbes.com.mx<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la actualizaci\u00f3n de las condiciones de privacidad, WhatsApp prepara el terreno para crear una plataforma [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":26964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-26963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A WhatsApp no le interesan tus fotos, sino ser tu cartera -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A WhatsApp no le interesan tus fotos, sino ser tu cartera -\" \/>\n<meta property=\"og:description\" content=\"Con la actualizaci\u00f3n de las condiciones de privacidad, WhatsApp prepara el terreno para crear una plataforma [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T04:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"859\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Iris Esparza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iris Esparza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/\"},\"author\":{\"name\":\"Iris Esparza\",\"@id\":\"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409\"},\"headline\":\"A WhatsApp no le interesan tus fotos, sino ser tu cartera\",\"datePublished\":\"2021-01-27T04:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/\"},\"wordCount\":538,\"image\":{\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg\",\"articleSection\":[\"Noticas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/\",\"url\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/\",\"name\":\"A WhatsApp no le interesan tus fotos, sino ser tu cartera -\",\"isPartOf\":{\"@id\":\"https:\/\/goldenti.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg\",\"datePublished\":\"2021-01-27T04:59:00+00:00\",\"author\":{\"@id\":\"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409\"},\"breadcrumb\":{\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#primaryimage\",\"url\":\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg\",\"contentUrl\":\"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg\",\"width\":859,\"height\":485},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/goldenti.com\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A WhatsApp no le interesan tus fotos, sino ser tu cartera\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goldenti.com\/site\/#website\",\"url\":\"https:\/\/goldenti.com\/site\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goldenti.com\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409\",\"name\":\"Iris Esparza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/goldenti.com\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ec9f40c0dfa9dc199516d80ef8aac218e84ffeb18d9f3b54b46c273173c12ceb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ec9f40c0dfa9dc199516d80ef8aac218e84ffeb18d9f3b54b46c273173c12ceb?s=96&d=mm&r=g\",\"caption\":\"Iris Esparza\"},\"url\":\"https:\/\/goldenti.com\/site\/author\/irisesparza\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A WhatsApp no le interesan tus fotos, sino ser tu cartera -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/","og_locale":"es_ES","og_type":"article","og_title":"A WhatsApp no le interesan tus fotos, sino ser tu cartera -","og_description":"Con la actualizaci\u00f3n de las condiciones de privacidad, WhatsApp prepara el terreno para crear una plataforma [&hellip;]","og_url":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/","article_published_time":"2021-01-27T04:59:00+00:00","og_image":[{"width":859,"height":485,"url":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg","type":"image\/jpeg"}],"author":"Iris Esparza","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Iris Esparza","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#article","isPartOf":{"@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/"},"author":{"name":"Iris Esparza","@id":"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409"},"headline":"A WhatsApp no le interesan tus fotos, sino ser tu cartera","datePublished":"2021-01-27T04:59:00+00:00","mainEntityOfPage":{"@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/"},"wordCount":538,"image":{"@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#primaryimage"},"thumbnailUrl":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg","articleSection":["Noticas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/","url":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/","name":"A WhatsApp no le interesan tus fotos, sino ser tu cartera -","isPartOf":{"@id":"https:\/\/goldenti.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#primaryimage"},"image":{"@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#primaryimage"},"thumbnailUrl":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg","datePublished":"2021-01-27T04:59:00+00:00","author":{"@id":"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409"},"breadcrumb":{"@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#primaryimage","url":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg","contentUrl":"https:\/\/goldenti.com\/site\/wp-content\/uploads\/2021\/01\/whatsapp.jpg","width":859,"height":485},{"@type":"BreadcrumbList","@id":"https:\/\/goldenti.com\/site\/a-whatsapp-no-le-interesan-tus-fotos-sino-ser-tu-cartera\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/goldenti.com\/site\/"},{"@type":"ListItem","position":2,"name":"A WhatsApp no le interesan tus fotos, sino ser tu cartera"}]},{"@type":"WebSite","@id":"https:\/\/goldenti.com\/site\/#website","url":"https:\/\/goldenti.com\/site\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldenti.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/goldenti.com\/site\/#\/schema\/person\/8190e0425b54b5461126268d75de9409","name":"Iris Esparza","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/goldenti.com\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ec9f40c0dfa9dc199516d80ef8aac218e84ffeb18d9f3b54b46c273173c12ceb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec9f40c0dfa9dc199516d80ef8aac218e84ffeb18d9f3b54b46c273173c12ceb?s=96&d=mm&r=g","caption":"Iris Esparza"},"url":"https:\/\/goldenti.com\/site\/author\/irisesparza\/"}]}},"_links":{"self":[{"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/posts\/26963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/comments?post=26963"}],"version-history":[{"count":1,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/posts\/26963\/revisions"}],"predecessor-version":[{"id":26965,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/posts\/26963\/revisions\/26965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/media\/26964"}],"wp:attachment":[{"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/media?parent=26963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/categories?post=26963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldenti.com\/site\/wp-json\/wp\/v2\/tags?post=26963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}