{"id":27077,"date":"2021-01-29T01:51:18","date_gmt":"2021-01-29T07:51:18","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=27077"},"modified":"2021-01-29T01:51:20","modified_gmt":"2021-01-29T07:51:20","slug":"facebook-desarrollara-herramientas-para-mejorar-experiencia-de-anunciantes","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/facebook-desarrollara-herramientas-para-mejorar-experiencia-de-anunciantes\/","title":{"rendered":"Facebook desarrollar\u00e1 herramientas para mejorar experiencia de anunciantes"},"content":{"rendered":"\n<p><em>Los anunciantes llevan a\u00f1os quej\u00e1ndose de que redes sociales hacen muy poco para evitar que sus anuncios aparezcan junto a contenido da\u00f1ino.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2020\/07\/facebook-1-640x360.jpg\" alt=\"Facebook\" \/><\/figure>\n\n\n\n<p><strong>Reuters.-<\/strong>&nbsp;Facebook Inc revel\u00f3 este viernes que pronto comenzar\u00e1 a desarrollar \u201ccontroles de exclusi\u00f3n de temas\u201d en su plataforma, para dar a los anunciantes una mayor capacidad para que ciertos contenidos no aparezcan junto a sus avisos.<\/p>\n\n\n\n<p>Esto se produce despu\u00e9s de que empresas como Coca-Cola Company y Starbucks Corp boicotearan a Facebook en julio por&nbsp;<strong>no hacer lo suficiente para frenar el discurso de odio en su sitio<\/strong>&nbsp;tras la muerte en Estados Unidos de George Floyd bajo custodia policial.<\/p>\n\n\n\n<p>Los anunciantes llevan a\u00f1os quej\u00e1ndose de que las grandes empresas de redes sociales hacen muy poco para evitar que los anuncios aparezcan junto a&nbsp;<strong>discursos de odio, noticias falsas y otros contenidos perjudiciales.<\/strong><\/p>\n\n\n\n<p>En septiembre, Facebook YouTube y Twitter firmaron un acuerdo con grandes anunciantes para frenar los contenidos nocivos en l\u00ednea.<\/p>\n\n\n\n<p>Facebook dijo este viernes en una entrada de su blog que los controles&nbsp;<strong>ayudar\u00edan a los anunciantes a definir c\u00f3mo se muestran sus anuncios&nbsp;<\/strong>en el News Feed de la red social.<\/p>\n\n\n\n<p>A\u00f1adi\u00f3 que empezar\u00eda a probar los controles con un peque\u00f1o grupo de anunciantes, un proceso que podr\u00eda tardar aproximadamente un a\u00f1o en completarse.<\/p>\n\n\n\n<p><strong>Fuente: <\/strong>www.forbes.com.mx<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los anunciantes llevan a\u00f1os quej\u00e1ndose de que redes sociales hacen muy poco para evitar que sus [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":27078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-27077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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