{"id":27607,"date":"2021-02-11T17:09:48","date_gmt":"2021-02-11T23:09:48","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=27607"},"modified":"2021-02-11T17:09:51","modified_gmt":"2021-02-11T23:09:51","slug":"mastercard-evoluciona-la-tecnologia-sin-contacto-para-el-futuro","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/mastercard-evoluciona-la-tecnologia-sin-contacto-para-el-futuro\/","title":{"rendered":"Mastercard evoluciona la tecnolog\u00eda sin contacto para el futuro"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Mastercard anunci\u00f3 que est\u00e1 desarrollando la pr\u00f3xima generaci\u00f3n de pagos sin contacto, aplicando la \u00faltima tecnolog\u00eda de resistencia cu\u00e1ntica en sus productos. <\/p>\n\n\n\n

Las nuevas especificaciones mejoradas de los pagos sin contacto (Enhanced Contactless o Ecos) ayudar\u00e1n a garantizar que los consumidores contin\u00faen disfrutando de las experiencias de pago sin contacto en las pr\u00f3ximas d\u00e9cadas. <\/p>\n\n\n\n

Adem\u00e1s, con esta tecnolog\u00eda se busca respaldar los esfuerzos de estandarizaci\u00f3n en la industria y ayudar a garantizar que todo el ecosistema se beneficie de los m\u00e1s altos niveles de seguridad. <\/p>\n\n\n\n

Todo esto, en la medida que el panorama digital evolucione y se introduzcan nuevas tecnolog\u00edas como la inform\u00e1tica cu\u00e1ntica en el mercado.<\/p>\n\n\n\n

\u201cEl 2020 trajo una r\u00e1pida aceleraci\u00f3n de la digitalizaci\u00f3n y reforz\u00f3 la importancia de las soluciones digitales, como la tecnolog\u00eda sin contacto, que nos ha ayudado a cumplir nuestras necesidades cotidianas\u201d, dijo Ajay Bhalla, presidente de Soluciones de Inteligencia Cibern\u00e9tica de Mastercard. <\/p>\n\n\n\n

En ese sentido, el ejecutivo agreg\u00f3 que \u201ca medida que el ecosistema siga evolucionando, van a crear m\u00e1s demanda por parte de los usuarios y una necesidad a\u00fan mayor de innovaci\u00f3n constante.\u201d<\/p>\n\n\n\n

Por otra lado, Mastercard inform\u00f3 que en el tercer trimestre de 2020, el empleo de los pagos sin contacto represent\u00f3 el 41% de las transacciones de compra. Un 30% m\u00e1s que hace un a\u00f1o.<\/p>\n\n\n\n

\u00bfC\u00f3mo funciona la nueva tecnolog\u00eda Ecos? <\/strong><\/h2>\n\n\n\n

Mastercard explic\u00f3 que Ecos, se obtiene mediante una simple actualizaci\u00f3n de software, por lo que no requiere ning\u00fan hardware o terminal nuevo. <\/p>\n\n\n\n

Esta iniciativa complementa inversiones similares en tokens, EMV y Click to Pay, que ayudan a ofrecer una mejor experiencia al consumidor y al comerciante.<\/p>\n\n\n\n

Finalmente, a medida que las nuevas especificaciones se activen en los pr\u00f3ximos a\u00f1os, los usuarios podr\u00e1n tener la expectativa de una transici\u00f3n sin problemas. <\/p>\n\n\n\n

Es decir, contar con que sus billeteras digitales, pagos m\u00f3viles y tarjetas sin contacto, seguir\u00e1n funcionando con toda normalidad. <\/p>\n\n\n\n

Beneficios de Ecos <\/span><\/strong><\/h2>\n\n\n\n

Mayor comodidad:<\/strong> Con el tiempo, la experiencia de compra en la tienda f\u00edsica se convertir\u00e1 cada vez m\u00e1s en una experiencia sin contacto. <\/p>\n\n\n\n

Confianza mejorada:<\/strong> Ecos aprovecha la nueva tecnolog\u00eda resistente a los ataques cu\u00e1nticos para ofrecer algoritmos de \u00faltima generaci\u00f3n. <\/p>\n\n\n\n

Privacidad mejorada: <\/strong>Mayor protecci\u00f3n cuando la informaci\u00f3n de la cuenta se comparte entre la tarjeta o billetera digital y el terminal de punto de venta.<\/p>\n\n\n\n

Fuente:<\/strong> Chocale.cl<\/span> – https:\/\/chocale.cl\/2021\/02\/mastercard-evoluciona-la-tecnologia-sin-contacto-para-el-futuro\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mastercard anunci\u00f3 que est\u00e1 desarrollando la pr\u00f3xima generaci\u00f3n de pagos sin contacto, aplicando la \u00faltima tecnolog\u00eda […]<\/p>\n","protected":false},"author":14,"featured_media":27610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-27607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"\nMastercard evoluciona la tecnolog\u00eda sin contacto para el futuro -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenti.com\/site\/mastercard-evoluciona-la-tecnologia-sin-contacto-para-el-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard 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