{"id":28006,"date":"2021-03-04T14:15:00","date_gmt":"2021-03-04T20:15:00","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=28006"},"modified":"2021-03-04T10:28:59","modified_gmt":"2021-03-04T16:28:59","slug":"mexicanos-pagan-con-tarjeta-en-un-pais-con-el-20-de-adopcion-digital","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/mexicanos-pagan-con-tarjeta-en-un-pais-con-el-20-de-adopcion-digital\/","title":{"rendered":"Mexicanos pagan con tarjeta en un pa\u00eds con el 20% de adopci\u00f3n digital"},"content":{"rendered":"\n<p><em>60% de consumidores mexicanos paga con tarjetas de d\u00e9bito, sin embargo solo 20% de los municipios del pa\u00eds han adoptado pagos digitales.<\/em><\/p>\n\n\n\n<p>A pesar de que la pandemia de Covid-19 impuls\u00f3 la digitalizaci\u00f3n y los pagos con tarjetas o billeteras digitales en M\u00e9xico, solo el 20% de los municipios<strong>\u00a0presentan un nivel avanzado o en transici\u00f3n para la adopci\u00f3n de pagos digitales<\/strong>, 58% emergentes y 22% incipientes, de acuerdo con Visa.<\/p>\n\n\n\n<p>\u201cEn M\u00e9xico es casi la mitad de la poblaci\u00f3n que no tiene acceso al servicio bancario,\u00a0<strong>es un reto para los pagos digitales y otro es la conectividad<\/strong>; cuando comparamos a M\u00e9xico con otros de Am\u00e9rica Latina, vemos que el uso de tel\u00e9fonos inteligentes es de casi el 90%, sin embargo los consumidores dicen tener problemas de conectividad\u201d, explic\u00f3 Vanesa Meyer, vicepresidenta de Innovaci\u00f3n para\u00a0Visa\u00a0Am\u00e9rica Latina y el Caribe en entrevista para\u00a0<strong><em>Forbes M\u00e9xico.<\/em><\/strong><\/p>\n\n\n\n<p>Durante la pandemia,<strong>&nbsp;el 60% de los consumidores mexicanos ha preferido pagar con tarjetas de d\u00e9bito<\/strong>, en comparaci\u00f3n con el dinero f\u00edsico, ante esto Visa observa una tendencia que se mantendr\u00e1 luego de la crisis sanitaria.<\/p>\n\n\n\n<p>\u201c<strong>Por la pandemia vemos que el comercio en l\u00ednea que creci\u00f3 un 5% en su penetraci\u00f3n dentro del total de transacciones que vemos<\/strong>, es un dato relevante que marca la tendencia del consumidor de buscar nuevos canales de compra, formas de pagar, y m\u00e1s digital que se est\u00e1 sintiendo m\u00e1s c\u00f3modo con estas alternativas\u201d, a\u00f1adi\u00f3 Meyer.<\/p>\n\n\n\n<p>A nivel Am\u00e9rica Latina<strong>, Brasil se posiciona como el pa\u00eds m\u00e1s desarrollado en cuando a ofrecer infraestructura de pago m\u00e1s moderna y digital<\/strong>, mayor predisposici\u00f3n de uso de tarjetas de cr\u00e9dito y d\u00e9bito as\u00ed como pagos sin contacto, posteriormente es seguido por Argentina y Chile.&nbsp;<\/p>\n\n\n\n<p>De igual forma, la vicepresidenta de Innovaci\u00f3n para&nbsp;Visa&nbsp;Am\u00e9rica Latina y el Caribe a\u00f1adi\u00f3 que&nbsp;<strong>la regi\u00f3n presenta grandes oportunidades para avanzar en la digitalizaci\u00f3n<\/strong>&nbsp;de servicios financieros.<\/p>\n\n\n\n<p>\u201c<strong>A nivel regional los&nbsp;<em>Neo Banks<\/em>&nbsp;ya hoy tienen m\u00e1s de 50 millones de clientes&nbsp;<\/strong>y cuando comparas ese n\u00famero con el total de la poblaci\u00f3n bancarizada que ser\u00eda unos 270 millones, ya estamos viendo la introducci\u00f3n de estos nuevos jugadores que est\u00e1n impulsando la bancarizaci\u00f3n digital\u201d, se\u00f1al\u00f3.<\/p>\n\n\n\n<p>Ante el cierre de comercios a nivel mundial,&nbsp;<strong>Visa desarroll\u00f3 tecnolog\u00eda enfocada en el peque\u00f1o comercio para promover la aceptaci\u00f3n de pagos digitales<\/strong>, aprovechando la Inteligencia Artificial de una red que procesa m\u00e1s de 65,000 transacciones por segundo.<\/p>\n\n\n\n<p>\u201c<em>Tap to phone<\/em>\u00a0funciona a trav\u00e9s de un software y tecnolog\u00eda en la nube;\u00a0<strong>podemos convertir cualquier dispositivo que est\u00e9 conectado al internet en una terminal de pagos<\/strong>, un tel\u00e9fono inteligente a trav\u00e9s de esta tecnolog\u00eda para ser capaz de aceptar pagos\u201d, finaliz\u00f3 Vanessa Meyer.<\/p>\n\n\n\n<p>Fuente: forbes.com.mx<\/p>\n","protected":false},"excerpt":{"rendered":"<p>60% de consumidores mexicanos paga con tarjetas de d\u00e9bito, sin embargo solo 20% de los municipios [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":28007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-28006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mexicanos pagan con tarjeta en un pa\u00eds con el 20% de adopci\u00f3n digital -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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