{"id":28320,"date":"2021-03-26T13:15:56","date_gmt":"2021-03-26T19:15:56","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=28320"},"modified":"2021-03-26T13:15:59","modified_gmt":"2021-03-26T19:15:59","slug":"sector-automotriz-salta-al-ecommerce-ya-puedes-comprar-un-auto-en-linea","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/sector-automotriz-salta-al-ecommerce-ya-puedes-comprar-un-auto-en-linea\/","title":{"rendered":"Sector automotriz salta al ecommerce: ya puedes comprar un auto en l\u00ednea"},"content":{"rendered":"\n

Por medio de su Digital Store, Ford promete la venta de un auto en l\u00ednea en un tiempo de 24 a 48 horas con pagos de contado.<\/em><\/p>\n\n\n\n

\"comprar
Foto: Ford M\u00e9xico.<\/figcaption><\/figure>\n\n\n\n

Como parte de su proceso de reestructuraci\u00f3n y digitalizaci\u00f3n, Ford lanz\u00f3 su Digital Store para poder comprar<\/strong> un auto<\/strong> completamente en l\u00ednea<\/strong>, incluido el tr\u00e1mite para la obtenci\u00f3n de un cr\u00e9dito y demostraciones de virtuales.<\/p>\n\n\n\n

\u201cEstamos utilizando tres tecnolog\u00edas, la primera tiene que ver con un proceso de demostraci\u00f3n virtual, que permite que la persona que est\u00e9 interesada en el veh\u00edculo logre poder asistir a sesiones en vivo<\/strong> y tienes la oportunidad de aclarar cualquier duda\u201d, explic\u00f3 Lucien Pinto, director de Marketing y ventas de Ford M\u00e9xico en exclusiva para Forbes M\u00e9xico<\/em>.<\/strong><\/p>\n\n\n\n

La automotriz estadounidense promete que la venta de autos por esta v\u00eda podr\u00eda concretarse en un tiempo de 24 a 48 horas<\/strong> en pagos de contado; en el caso de la solicitud de cr\u00e9ditos, se podr\u00eda extender algunas horas m\u00e1s.<\/p>\n\n\n\n

\u201cEn el caso del cr\u00e9dito, si bien este se aprueba a trav\u00e9s de la tienda en l\u00ednea, puede demorar una hora m\u00e1s o menos el an\u00e1lisis<\/strong> porque normalmente lo que pasa es que tu sometes toda la informaci\u00f3n, Ford Credit la recibe y en menos de 60 minutos te va a dar una respuesta<\/strong> y se acciona todo\u201d, a\u00f1adi\u00f3.<\/p>\n\n\n\n

De igual forma, el directivo de Ford se\u00f1al\u00f3 que la inversi\u00f3n realizada para desarrollar la plataforma<\/strong> para la compra de auto en l\u00ednea fue de 1 mill\u00f3n de d\u00f3lares (mdd) <\/strong>; sin embargo, reconoci\u00f3 que salto de la industria automotriz ale-commerce presenta algunas resistencias.<\/p>\n\n\n\n

\u201cLa industria automotriz no est\u00e1 tan evolucionada en el tema digital como otras; tiene que ver con el origen del producto<\/strong> y con la preparaci\u00f3n de las herramientas que facilitan el proceso, sin embargo, tiene que haber una campa\u00f1a de concientizaci\u00f3n de c\u00f3mo educar al cliente sobre esto para que se sienta seguro\u201d, explic\u00f3 Pinto.<\/p>\n\n\n\n

En cuanto a volumen para este 2021, Ford estima una producci\u00f3n del 15% por encima del a\u00f1o pasado<\/strong>, el cual les trajo grandes retos en las ventas y manufactura.<\/p>\n\n\n\n

\u201cNosotros creemos que va a estar un 15% (por arriba) si logra mantenerse la tendencia que estamos viendo en febrero y en marzo, estamos viendo una industria m\u00e1s din\u00e1mica, mucho m\u00e1s movida a lo que hab\u00edamos visto;\u00a0hay elementos que nos est\u00e1n pegando muy duro como el tema de los microchips<\/strong>\u201c, indic\u00f3 el directivo de\u00a0Ford\u00a0M\u00e9xico.<\/p>\n\n\n\n

Fuente:<\/strong> https:\/\/www.forbes.com.mx\/industria-automotriz-ford-ecommerce\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Por medio de su Digital Store, Ford promete la venta de un auto en l\u00ednea en […]<\/p>\n","protected":false},"author":13,"featured_media":28321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-28320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"\nSector automotriz salta al ecommerce: ya puedes comprar un auto en l\u00ednea -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenti.com\/site\/sector-automotriz-salta-al-ecommerce-ya-puedes-comprar-un-auto-en-linea\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sector automotriz salta al ecommerce: ya puedes comprar un auto en 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