{"id":28932,"date":"2021-05-17T19:15:00","date_gmt":"2021-05-18T01:15:00","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=28932"},"modified":"2021-05-17T15:21:09","modified_gmt":"2021-05-17T21:21:09","slug":"adidas-y-allbirds-crean-los-tenis-mas-amigables-con-el-medioambiente","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/adidas-y-allbirds-crean-los-tenis-mas-amigables-con-el-medioambiente\/","title":{"rendered":"Adidas y Allbirds crean los tenis m\u00e1s amigables con el medioambiente"},"content":{"rendered":"\n

Ambas firmas compartieron conocimientos para dise\u00f1ar una silueta hecha por materiales reciclados y una reducida huella de carbono.<\/em><\/p>\n\n\n\n

Adidas y Allbirds<\/strong>\u00a0se unieron en una estrategia conjunta centrada en la b\u00fasqueda por un\u00a0futuro sostenible.<\/strong>\u00a0Producto de esta visi\u00f3n \u2013que pretende contribuir a generar menos impactos negativos al planeta\u2013 surgi\u00f3\u00a0FUTURECRAFT.FOOTPRINT.<\/strong><\/em><\/p>\n\n\n\n

Estos son los primeros\u00a0tenis de alto rendimiento<\/strong>\u00a0que surgen de dicho esfuerzo en com\u00fan y tienen una\u00a0huella de carbono de 2.95 kilogramos.<\/strong>\u00a0Emisiones equivalentes de di\u00f3xido de carbono (CO2e). La cifra es considerada, por ambas firmas, como un logro personal, puesto que un\u00a0calzado para correr normal genera en promedio 12.5 kg de CO2e.<\/strong><\/p>\n\n\n\n

\u201cEsto m\u00e1s que una historia de colaboraci\u00f3n es una\u00a0historia de cocreaci\u00f3n<\/strong>\u201d, asegur\u00f3 Brian Grevy, miembro del Consejo Ejecutivo de Marcas Globales en Adidas. Para el directivo, lo anterior es un ejemplo de una nueva forma para hacer\u00a0negocios comprometidos con el cambio clim\u00e1tico y el medioambiente,<\/strong>\u00a0asegur\u00f3 en conferencia de prensa.<\/p>\n\n\n\n

La estrategia incluye no solamente el uso de materiales sostenibles<\/strong> y<\/strong> reciclado<\/strong>s en la fabricaci\u00f3n de los tenis. Tambi\u00e9n involucra a toda la cadena de suministro,<\/strong> con el objetivo de disminuir el impacto al medioambiente. Incluso el dise\u00f1o y elaboraci\u00f3n del empaque<\/strong>, que los acompa\u00f1ar\u00e1, sigue esta misma tendencia.<\/p>\n\n\n\n

Para ello, tanto Adidas como Allbirds compartieron conocimientos en cada una de sus especialidades.<\/strong> Esto les permiti\u00f3 encontrar las mejores soluciones para dar vida al calzado deportivo<\/strong> y \u201ccrear un mundo mejor\u201d, resalt\u00f3 Tim Brown, cofundador y co-CEO de Allbirds.<\/p>\n\n\n\n

\"Adidas\"
Foto: Cortes\u00eda Adidas M\u00e9xico.<\/figcaption><\/figure>\n\n\n\n

DISE\u00d1O DE LOS TENIS ADIDAS ALLBIRDS<\/h3>\n\n\n\n

La nueva silueta deportiva<\/strong> est\u00e1 dise\u00f1ada con un material elaborado a partir de un 70% de poli\u00e9ster reciclado y un 30% de Tencel natural,<\/strong> hecho de pulpa de madera. De esta forma se consigue que la parte superior sea suave y muy ligera, explicaron.<\/p>\n\n\n\n

Su dise\u00f1o<\/strong> responde a la necesidad de darle un buen soporte al pie<\/strong>, sin que ello requiera agregar material adicional.<\/p>\n\n\n\n

\"Adidas
Foto: Cortes\u00eda Adidas.<\/figcaption><\/figure>\n\n\n\n

Asimismo, la\u00a0entresuela\u00a0<\/strong>Lightstrike\u00a0<\/em>utiliza\u00a0SweetFoam,<\/em>\u00a0en lugar de\u00a0uretano termopl\u00e1stico<\/strong>, el cual es m\u00e1s contaminante. Los nuevos tenis \u00fanicamente estar\u00e1n disponibles en color blanco, puesto que el\u00a0proceso de te\u00f1ido\u00a0<\/strong>consume mucha energ\u00eda.<\/p>\n\n\n\n

De acuerdo con lo anunciado por Adidas y Allbirds se har\u00e1 un primer lanzamiento a nivel internacional de los\u00a0FUTURECRAFT-FOOTPRINT<\/em>\u00a0<\/strong>de 100 pares durante el mes de mayo, el cual anteceder\u00e1 a una disponibilidad mayor de\u00a010,000 pares este mismo a\u00f1o.<\/strong><\/p>\n\n\n\n

Fuente: cio.com.mx<\/p>\n","protected":false},"excerpt":{"rendered":"

Ambas firmas compartieron conocimientos para dise\u00f1ar una silueta hecha por materiales reciclados y una reducida huella […]<\/p>\n","protected":false},"author":12,"featured_media":28933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-28932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"\nAdidas y Allbirds crean los tenis m\u00e1s amigables con el medioambiente -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenti.com\/site\/adidas-y-allbirds-crean-los-tenis-mas-amigables-con-el-medioambiente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas y Allbirds crean los 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