{"id":29431,"date":"2021-06-28T09:31:22","date_gmt":"2021-06-28T15:31:22","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=29431"},"modified":"2021-06-28T09:31:25","modified_gmt":"2021-06-28T15:31:25","slug":"los-retos-que-aun-se-mantienen-en-torno-al-marketing-digital","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/los-retos-que-aun-se-mantienen-en-torno-al-marketing-digital\/","title":{"rendered":"Los retos que a\u00fan se mantienen en torno al marketing digital"},"content":{"rendered":"\n

En el marco del encuentro CMO Network by Forbes & Mercado Ads, especialistas del sector precisaron los avances y retos que todav\u00eda hoy se mantienen pendientes dentro de las empresas.<\/em><\/p>\n\n\n\n

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Foto: Freepik.<\/figcaption><\/figure>\n\n\n\n

Los avances digitales que se registraron durante el 2020 y principios de este 2021, derivados de la expansi\u00f3n de la pandemia por el nuevo coronavirus en el mundo, han sido significativos y han transformado el d\u00eda a d\u00eda de las personas.<\/p>\n\n\n\n

Pero m\u00e1s all\u00e1 de este hecho, esta digitalizaci\u00f3n ha significado tambi\u00e9n una nueva oportunidad para las marcas, quienes a ra\u00edz de esta situaci\u00f3n pueden ahora establecer contactos m\u00e1s eficientes con sus consumidores.<\/p>\n\n\n\n

Este fue precisamente uno de los ejes sobre los que se charl\u00f3 durante el pasado encuentro CMO Network by Forbes & Mercado Ads, en el que distintos especialistas en el tema dieron su punto de vista sobre esta situaci\u00f3n.<\/p>\n\n\n\n

Entre ellos estuvo, por ejemplo, Richard Le Moult, director de Marketing de Pernod Ricard en el pa\u00eds, quien asegur\u00f3 que es muy importante, con todo lo que ha sucedido, impulsar mucho la educaci\u00f3n, tanto dentro como fuera de las empresas, entorno a este tema.<\/p>\n\n\n\n

Tambi\u00e9n particip\u00f3 Pablo Alija, director de eCommerce y Marketing para Latinoam\u00e9rica de la compa\u00f1\u00eda Reckitt, quien advirti\u00f3 que es muy importante para las compa\u00f1\u00edas el aprovechar toda la data que se est\u00e1 generando a ra\u00edz de esta digitalizaci\u00f3n en el contacto con los consumidores.<\/p>\n\n\n\n

Pero es muy importante, agreg\u00f3 Pablo Tapia, director de marketing de Samsung Electronics M\u00e9xico, que las marcas tengan mucho cuidado con sobre medir en los espacios digitales.<\/p>\n\n\n\n

\u201cEs cierto que este entorno nos da la oportunidad de medir la mayor\u00eda de las cosas, pero debemos tener mucho cuidado con sobre medir, porque puede afectar el trabajo\u201d, coment\u00f3 el especialista.<\/p>\n\n\n\n

En el evento tambi\u00e9n particip\u00f3 Pablo S\u00e1nchez Liste, director de Comunicaci\u00f3n, Asuntos P\u00fablicos, Sustentabilidad y Marketing de L\u2019Oreal, quien precis\u00f3 que es esencial que las marcas no trabajen por ser \u00fanicamente digital first<\/em>, sino que se aventuren a ir m\u00e1s all\u00e1 de ello, aprovechando las oportunidades que se generen.<\/p>\n\n\n\n

Finalmente, vale la pena destacar la presencia de Jos\u00e9 Maceda, Advertising Country Head en Mercado Libre en M\u00e9xico, quien mencion\u00f3 que este avance que se gest\u00f3 para las marcas durante la etapa de la pandemia continuar\u00e1 su avance sin detenerse en ning\u00fan momento.<\/p>\n\n\n\n

De acuerdo con datos de la Asociaci\u00f3n Mexicana de Venta Online (AMVO), el comercio electr\u00f3nico en este territorio registr\u00f3 el a\u00f1o pasado un crecimiento, en comparaci\u00f3n con el 2019, de casi un 81%.<\/p>\n\n\n\n

Fuente:<\/strong> Forbes M\u00e9xico<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En el marco del encuentro CMO Network by Forbes & Mercado Ads, especialistas del sector precisaron […]<\/p>\n","protected":false},"author":13,"featured_media":29432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-29431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas"],"yoast_head":"\nLos retos que a\u00fan se mantienen en torno al marketing digital -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenti.com\/site\/los-retos-que-aun-se-mantienen-en-torno-al-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los retos que a\u00fan se mantienen en torno al marketing digital -\" 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