{"id":30692,"date":"2024-05-15T11:17:39","date_gmt":"2024-05-15T17:17:39","guid":{"rendered":"https:\/\/goldenti.com\/site\/?p=30692"},"modified":"2024-05-15T11:17:41","modified_gmt":"2024-05-15T17:17:41","slug":"aliexpress-se-estrenara-en-hot-sale","status":"publish","type":"post","link":"https:\/\/goldenti.com\/site\/aliexpress-se-estrenara-en-hot-sale\/","title":{"rendered":"AliExpress se estrenar\u00e1 en Hot Sale"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-anuncio-alianza-con-la-asociacion-mexicana-de-venta-online-amvo-ofrecera-devoluciones-gratuitas-cupones-por-entrega-tardia-y-reembolsos-por-danos-o-extravio-de-articulos\">Anunci\u00f3 alianza con la Asociaci\u00f3n Mexicana de Venta Online (AMVO), ofrecer\u00e1 devoluciones gratuitas, cupones por entrega tard\u00eda y reembolsos por da\u00f1os o extrav\u00edo de art\u00edculos.<\/h2>\n\n\n\n<p>Para capitalizar la temporada de ventas de&nbsp;<strong><a href=\"https:\/\/www.hotsale.com.mx\/\">Hot Sale<\/a><\/strong>, en la que se calcula que participa m\u00e1s del 70% de los usuarios en l\u00ednea en M\u00e9xico,&nbsp;<strong>AliExpress&nbsp;<\/strong>debutar\u00e1 con promociones y cupones en distintas categor\u00edas de productos.<\/p>\n\n\n\n<p>AliExpress es una plataforma internacional de comercio en l\u00ednea bajo Alibaba International Digital Commerce Group, anunci\u00f3 haber establecido un acuerdo con la Asociaci\u00f3n Mexicana de Venta Online (AMVO), el organizador oficial de Hot Sale 2024.<\/p>\n\n\n\n<p>La compa\u00f1\u00eda anunci\u00f3 que ofrecer\u00e1 promociones de&nbsp;<strong>hasta 80% de descuento&nbsp;<\/strong>en productos destacados, as\u00ed como nuevos cupones con valor de m\u00e1s de&nbsp;<strong>40 millones de MXN<\/strong>&nbsp;en todas las categor\u00edas, incluyendo electr\u00f3nica de consumo, joyer\u00eda, ropa, electrodom\u00e9sticos, autopartes, hogar, belleza y salud, deportes, entretenimiento, tecnolog\u00eda y juguetes.<\/p>\n\n\n\n<p>Adem\u00e1s de que contar\u00e1 con&nbsp;<strong>devoluciones gratuitas<\/strong>, as\u00ed como con&nbsp;<strong>cupones por entrega tard\u00eda&nbsp;<\/strong>en caso de que sucediera alg\u00fan retraso.<\/p>\n\n\n\n<p>Tambi\u00e9n realizar\u00e1&nbsp;<strong>reembolsos por da\u00f1os o extrav\u00edos de los art\u00edculos<\/strong>, as\u00ed como por fallo de entrega despu\u00e9s de 45 d\u00edas.<\/p>\n\n\n\n<p>Este punto cobra relevancia si consideramos que, de acuerdo con el reporte de resultados de la edici\u00f3n pasada de Hot Sale, una de las principales motivaciones para aquellos que no realizan compras en esta campa\u00f1a es el temor de no contar con una garant\u00eda en caso de defecto o da\u00f1o en su compra (36%) y no poder efectuar un proceso de devoluci\u00f3n f\u00e1cil y r\u00e1pido (17%).<\/p>\n\n\n\n<p>El mismo reporte antes mencionado, tambi\u00e9n destaca que el m\u00e9todo de entrega preferido es la entrega r\u00e1pida a domicilio. En este sentido, AliExpress realizar\u00e1 entregas mejoradas tan r\u00e1pidas como 5 d\u00edas h\u00e1biles en su mayor\u00eda de forma gratuita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-va-por-su-rebanada-del-pastel\">Va por su rebanada del pastel<\/h2>\n\n\n\n<p>El comercio electr\u00f3nico en M\u00e9xico va en aumento; seg\u00fan&nbsp;<em>Payments &amp; Commerce Market Intelligence<\/em>, el valor de las ventas en l\u00ednea del 2023 equivale a $74 mil millones de d\u00f3lares y de acuerdo con su informaci\u00f3n esperan un crecimiento del 33% entre 2023-2026 hasta alcanzar los $176,8 mil millones de d\u00f3lares y con el desarrollo de este tipo de iniciativas se apoya el consumo en el pa\u00eds, as\u00ed como la mejora de las plataformas, ya que permiten a los negocios en l\u00ednea mantenerse actualizados en diferentes aspectos, como puede ser experiencia de usuario, ahorro de tiempo, m\u00e9todos de pago, entre otros.<\/p>\n\n\n\n<p>El Hot Sale ha crecido 75 veces su tama\u00f1o desde su primera edici\u00f3n y para este 2024 se espera que el 48% de los participantes realice compras exclusivamente en el canal digital, pero tambi\u00e9n se detecta que hay un gran inter\u00e9s en experiencias omnicanales como el webrooming (comparaci\u00f3n de precios por internet dentro del\u00a0<a href=\"https:\/\/infochannel.info\/glosario\/punto-de-venta\/\">punto de venta<\/a>\u00a0f\u00edsico) y en el showrooming (conocer los productos en a las tiendas para comprar en l\u00ednea). Esta campa\u00f1a estar\u00e1 disponible del 15 al 23 de mayo.<\/p>\n\n\n\n<p>Fuente: infochannel.info<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anunci\u00f3 alianza con la Asociaci\u00f3n Mexicana de Venta Online (AMVO), ofrecer\u00e1 devoluciones gratuitas, cupones por entrega tard\u00eda y reembolsos por da\u00f1os o extrav\u00edo de art\u00edculos<\/p>\n","protected":false},"author":17,"featured_media":30693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,74],"tags":[56,158,98,57],"class_list":["post-30692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticas","category-tecnologia","tag-goldenti","tag-hot-sale","tag-marketing-2","tag-tecnologia-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AliExpress se estrenar\u00e1 en Hot Sale 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